Be Balanced Careers
Join Our Team
Join Our Team
Content Writer & Researcher
Type: Part-time Contract
Contract | Rate: Monthly Retainer/ Commensurate with experience
Location: Remote
Hours: Part-time, ongoing
Reports to: Fractional CMO
HOW TO APPLY
Please submit the following:
- Your resume
- Your portfolio — links to pieces of writing you've created
- Your hourly rate
- Cover letter — optional, but welcomed
About the Brand
Be Balanced by Micaela is a functional health and wellness brand built on real science and deep clinical expertise. We help people understand and optimize their health through evidence-based protocols, lab testing, and a growing membership community. Our audience is intelligent, health-conscious, and comes to us for content that goes deeper than the generic wellness landscape — expert-led, substantive, and genuinely useful.
We're building the team to match where the brand is heading. This is an opportunity to own social for a brand with serious credibility, a highly engaged community, and a lot of room to grow.
We're looking for a Content Writer & Researcher with expertise in functional health, someone who can produce long-form content that builds Be Balanced into the leading thought leader and educator in this space.
You'll own two long-form content channels for the brand, both of which we are launching from scratch:
Your primary job is to research and stay close to the functional health industry — the topics, conversations, research, and newsworthy developments that matter — and to identify what Be Balanced should be leading or weighing in on. From there, you'll produce content that educates the audience and establishes Be Balanced as the go-to brand to learn about functional health in an engaging, approachable way.
Micaela's existing materials — her client calls, her practitioner training program, and her content library — are available to draw from primarily as a source for her unique perspective, clinical lens, and voice. They can inform the Be Balanced tone of voice and perspective, but the majority of the topics and angles will come from your own research of the broader functional health landscape.
The role is designed for someone who can run with research and writing independently. Micaela's time is limited and we want to protect it, so light-touch input from her is available when her unique perspective is needed, provided it's gathered through efficient, well-prepared sessions.
The writing itself is central. You'll take complex functional health concepts and turn them into content that is substantive, engaging, accessible, and genuinely useful — pieces people learn from and want to keep reading.
You'll own two long-form content channels for the brand, both of which we are launching from scratch:
- A new Be Balanced blog — SEO-driven and search-led, designed to bring high-intent traffic into the brand over time
- A new Substack channel, written as a ghostwriter for Micaela — long-form, founder-led, and grounded in her clinical perspective
Your primary job is to research and stay close to the functional health industry — the topics, conversations, research, and newsworthy developments that matter — and to identify what Be Balanced should be leading or weighing in on. From there, you'll produce content that educates the audience and establishes Be Balanced as the go-to brand to learn about functional health in an engaging, approachable way.
Micaela's existing materials — her client calls, her practitioner training program, and her content library — are available to draw from primarily as a source for her unique perspective, clinical lens, and voice. They can inform the Be Balanced tone of voice and perspective, but the majority of the topics and angles will come from your own research of the broader functional health landscape.
The role is designed for someone who can run with research and writing independently. Micaela's time is limited and we want to protect it, so light-touch input from her is available when her unique perspective is needed, provided it's gathered through efficient, well-prepared sessions.
The writing itself is central. You'll take complex functional health concepts and turn them into content that is substantive, engaging, accessible, and genuinely useful — pieces people learn from and want to keep reading.
THE ROLE
WHAT YOU'LL OWN
- Launching and owning the Be Balanced blog from the ground up — content strategy, keyword research, SEO, and execution through to publication
- Keyword research and SEO strategy — identifying what we should be ranking for and building the content plan to get there
- Launching and ghostwriting a new Substack channel for Micaela — long-form, founder-led pieces written in her voice and grounded in her clinical perspective
- Writing one long-form piece per week to start, with potential to scale as the channels grow
- Researching and monitoring the functional health industry — the topics, conversations, research, and developments worth covering — and shaping Be Balanced's perspective on them
- Identifying the conversations Be Balanced should be leading or contributing to, and producing content that establishes the brand as the educator and authority in this space
- Drawing on Micaela's existing materials (client calls, practitioner program, past content) to capture her unique perspective, clinical lens, and voice — with light-touch input from her where needed
- Producing every piece with downstream channels in mind — your work is the editorial foundation our Social Media Manager will build carousels, reels, and posts from
- Tracking content performance — organic traffic, rankings, Substack growth, engagement — and using it to inform the content roadmap
- Collaborating with the Fractional CMO and Social Media Manager to ensure long-form content connects to broader campaigns and brand direction
- Staying current on SEO and editorial trends, and applying them in ways that strengthen the brand
WHAT WE'RE LOOKING FOR
- Genuine expertise in functional health — you understand the space, you read the research, and you can hold your own on the topics our audience cares about
- A strong instinct for what matters in the functional health space — you stay close to the conversations, research, and developments worth covering
- A writer with at least 3 years of proven experience producing long-form content for health, wellness, or science-backed brands
- Strong SEO fundamentals — keyword research, search intent, on-page optimization, and the ability to build a content strategy that ranks
- Ghostwriting experience — you've written in someone else's voice before and you're good at it
- The ability to take complex functional health concepts and make them substantive, engaging, and genuinely accessible — content that teaches without overwhelming
- Previous experience shaping a distinctive brand point of view — you don't just write content, you help build authority
- An understanding of how long-form content powers a broader content ecosystem — you write with downstream use across social and other channels in mind
- A self-starter who operates independently, takes ownership, and delivers consistently
- Analytical enough to draw real conclusions from content performance data and act on them
MUST HAVES
- Experience writing for functional health, integrative medicine, longevity, or adjacent science-led brands
- Proven research skills — long-form work grounded in primary sources, with credible citations
- Strong time management skills and organization — this role depends on weekly publishing
NICE TO HAVES
- Experience writing for blogs or Substack, and growing them from zero
- Demonstrated SEO content experience — you can speak to specific pieces you've written that ranked and drove results
- Ghostwriting experience, or a clear and demonstrated ability to write in someone else's voice
HOW YOU'LL WORK
This is a part-time, ongoing contract role on a monthly retainer. You'll work fully remotely, in close collaboration with the marketing team. The role is structured to be largely self-sufficient — your day-to-day will be driven by your own research of the functional health industry, with Micaela's existing materials available as a source for her perspective and voice. A clear editorial workflow should be established by you from day one covering research, drafting, review, and publishing.