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Be Balanced Careers

Join Our Team

Currently Hiring

Social Media Manager

Type: Freelance
Contract | Rate: Up to $65/hr
Location: Remote
Hours: Flexible, ongoing
Reports to: Fractional CMO

HOW TO APPLY

Please submit the following:

Your resume
Your portfolio — links to social accounts or content you've managed, created, or contributed to
Your hourly rate
Cover letter — optional, but welcomed
A creative social asset — required. This is your chance to show us what you can do. Create a video, a carousel, or any social media format of your choosing. Tell us who you are, why this role excites you, and what makes you the right person for it. This should showcase your skills and your creative instincts — treat it like a piece of content you'd be proud to post.

About the Brand

Be Balanced by Micaela is a functional health and wellness brand built on real science and deep clinical expertise. We help people understand and optimize their health through evidence-based protocols, lab testing, and a growing membership community. Our audience is intelligent, health-conscious, and comes to us for content that goes deeper than the generic wellness landscape — expert-led, substantive, and genuinely useful.
We're building the team to match where the brand is heading. This is an opportunity to own social for a brand with serious credibility, a highly engaged community, and a lot of room to grow.

We're looking for a Social Media Manager who brings equal parts creative vision and strategic thinking — someone who can look at this brand and figure out exactly how it should show up, what it should say, and how to make it perform. This is not a role for someone who needs constant direction. It's for someone who takes ownership, operates independently, and holds themselves to a high creative and performance standard.

You will own the Be Balanced Instagram presence end-to-end. There is a deep library of existing content, an active membership full of expertise and programming, and a brand with a clear point of view — the raw material is there. What we need from you is the ability to mine it, shape it, and turn it into content that stops people mid-scroll. We're not looking for content that looks fine. We're looking for content that earns attention, builds community, and drives results.

THE ROLE

WHAT YOU'LL OWN

Full ownership of the Be Balanced Instagram content strategy and calendar — planned, produced, and published with minimal oversight
Ideating and creating content across all formats — carousels, reels, static posts, and stories — with a consistent creative standard across all of them
Researching functional health and wellness topics deeply enough to produce content that reflects the brand's level of expertise — not surface-level posts anyone could write
Writing captions, hooks, and short-form video scripts that sound distinctly like the brand and are built to perform
Proactively bringing content ideas, creative concepts, and trend applications to the table — we expect your thinking, not just your execution
Tracking and analysing performance metrics — reach, engagement rate, saves, shares, follower growth, and conversion signals — and using that data to continuously improve
Collaborating closely with the broader marketing team, including the Fractional CMO, Copywriter, and Creative Director, to ensure social content aligns with campaigns and brand direction
Staying ahead of what's working in functional health, wellness, and short-form content — and knowing how to apply it to this brand without losing what makes it distinct

WHAT WE'RE LOOKING FOR

Proven experience managing and growing social media accounts for a consumer brand — results matter here, not just aesthetics
Exceptional content creation skills — graphic design, video editing, and short-form production are core to this role, not a bonus
A strong understanding of what makes content perform — reach, engagement, saves, shares, and how social content can drive real business outcomes including sales and community growth
A self-starter who can operate with minimal direction — you take a brief (or no brief) and deliver something strong
Sharp writing ability — captions and hooks that are concise, on-brand, and built to stop a scroll
Fluency in short-form video — reels and video content are a major part of this role and you need to be genuinely good at them
Analytical enough to draw real conclusions from performance data and act on them
Highly organized, reliable, and consistent — this role requires steady output and proactive communication
A genuine interest in functional health, wellness, or science-backed content — curiosity about the space will make your content better

MUST HAVES

PStrong graphic design skills — proficiency in Canva or equivalent design tools is required
Video editing proficiency — comfortable editing reels and short-form video in CapCut, Premiere, or similar
Demonstrated understanding of social performance — you can speak to what drove results in past roles and back it up with data
Ability to operate independently — this role does not come with a content plan handed to you each month

NICE TO HAVES

Experience with functional health brands, supplement companies, wellness clinics, or similar
Experience working alongside a founder or subject matter expert and translating their knowledge into content
Familiarity with influencer or UGC strategy

HOW YOU'LL WORK

This role is fully remote and hourly. You'll work closely with the Fractional CMO and collaborate with the broader marketing team — Creative Director, Copywriter, and email — to ensure everything is aligned. A clear content workflow will be established from day one covering planning, creation, review, and publishing. The goal is a process that runs efficiently with minimal friction.

Apply Here

Creative Director

Type: Freelance / Project-Based Contract

Rate: Commensurate with experience

Location: Remote with on-site shoot days as needed

Reports to: Fractional CMO

HOW TO APPLY

Please submit the following:

Your portfolio — a selection of campaigns or projects you've led, with context on your role and the brief you were working from
A brief overview of your background and the types of brands you've worked with
Your project rate range
A creative submission — required. This can take any form: a short presentation, a mood board with a Loom walkthrough, a concept deck, or anything else that shows us how you think. There's no prescribed format. Show us what you'd bring to Be Balanced and how you'd start to make it look and feel like nothing else in the functional health space.

About the Brand

Be Balanced by Micaela is a functional health and wellness brand built on real science, clinical expertise, and a founder with serious credibility in the space. We help people take control of their health through evidence-based protocols, lab testing, and a growing membership community. The brand has strong bones — a distinctive point of view, a highly engaged audience, and a founder people trust. What we're building toward now is a creative identity that matches that substance. Right now, the brand looks and feels similar to a lot of others in the wellness space. We want to change that. The goal is to make Be Balanced a creative leader in functional health — immediately recognizable, visually distinct, and unlike anything else in the category. That's the mandate for this role.

We're looking for a Creative Director to lead marketing campaign development on a project basis — typically quarterly. This is a senior, concept-led role. It starts with the idea.

Before a single photo is taken or a piece of content is made, you're the person in the room asking: what are we actually trying to say, and what's the most compelling, unexpected way to say it? You develop the campaign concept — the creative idea, the story, the feeling — and then figure out how it comes to life across every channel. Sometimes that's a photo shoot. Sometimes it's a video series. Sometimes it's a campaign that plays out entirely on social. The format follows the idea, not the other way around.

You'll work closely with the Fractional CMO to translate brand and growth goals into creative direction, and you'll provide the creative framework that the Social Media Manager, Copywriter, and any production partners execute against. Your job is to make sure that everything — across every channel and format — feels cohesive, intentional, and unmistakably Be Balanced.

The biggest creative challenge here is differentiation. There are a lot of health brands doing similar things. We want to be the one that looks, feels, and communicates completely differently — in a way that's authentic to the brand, not just trendy. If that kind of creative problem genuinely excites you, this role is for you.

THE ROLE

WHAT YOU'LL OWN

Developing the overarching creative concept for each campaign — the idea, the story, the emotional direction, and the reason it will cut through
Translating campaign goals into a complete creative brief: concept, mood, messaging pillars, visual direction, tonal direction, and how it shows up across channels
Determining how each campaign comes to life — whether that's through a video series, a photo shoot, a social campaign, a content series, or a combination — and building the plan to execute it
Creating mood boards and visual references that clearly communicate the creative vision to the team and any production partners
Leading direction on photo and video production when shoots are part of the campaign — shot lists, styling references, talent direction, and on-set or remote creative oversight
Providing the creative framework the Social Media Manager, Copywriter, and other team members execute against — clear enough to guide without micromanaging
Reviewing channel output across social, email, and other assets to ensure everything stays true to the campaign concept and holds the standard
Bringing ongoing creative inspiration — trend references, competitive benchmarks, and fresh thinking — to keep the brand moving forward between campaigns
Partnering with the Fractional CMO to build a long-term creative identity for Be Balanced that sets it apart in the functional health space

WHAT WE'RE LOOKING FOR

An experienced Creative Director with a portfolio of marketing campaigns that demonstrate strong concept thinking — the idea comes first, execution follows
Someone who can develop a campaign from a blank page — not just the look and feel, but the story, the touchpoints, and how it shows up across email, social, video, and beyond
A strategic creative — you understand what a campaign needs to achieve commercially, and you develop ideas that are both compelling and purposeful
Strong visual instincts — you know the difference between looking polished and looking distinctive, and you know how to close that gap
Experience with photo and video production — comfortable leading creative on set when shoots are part of the campaign
A strong collaborator who can work closely with a Fractional CMO, Social Media Manager, and Copywriter to bring a vision to life across a team
Comfortable in a project-based, freelance engagement — able to come in, lead with clarity, and deliver

NICE TO HAVE

Experience with functional health, wellness, supplement, or CPG brands — familiarity with the space is a genuine advantage
An existing network of photographers, videographers, stylists, or production talent
Experience developing or evolving brand identities — not just executing within them, but pushing them forward

ENGAGEMENT MODEL

This is a project-based freelance role, engaged on a quarterly basis. The scope of each engagement will be agreed in advance and will typically cover campaign concepting, creative brief development, production direction, and creative oversight through to final delivery across channels. Rate is commensurate with experience and agreed per project.

Apply Here

Be Balanced Careers

Join Our Team

Join Our Team

Currently Hiring

Social Media Manager

Type: FreelanceContract | Rate: Up to $65/hrLocation: RemoteHours: Flexible, ongoingReports to: Fractional CMO

THE ROLE

Creative Director

Type: Freelance / Project-Based ContractRate: Commensurate with experienceLocation: Remote with on-site shoot days as neededReports to: Fractional CMO

THE ROLE

Type: Freelance
Contract | Rate: Up to $65/hr
Location: Remote
Hours: Flexible, ongoing
Reports to: Fractional CMO

Type: Freelance / Project-Based Contract

Rate: Commensurate with experience

Location: Remote with on-site shoot days as needed

Reports to: Fractional CMO